Private Label for Aritzia created for FASM 310: Private Label Product Development

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For this project, we had to create a private label for any brand of our choosing, based on a product they did not already sell. Aritzia is known for their private labels, but sell no pajamas, so we decided to create just that. 

This project included designing the private label, creating tech packs, creating marketing, as well as physically making one of the products in our range. 

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Done in collaboration with Annie Catania