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Re-branding of a restaurant done for ADBR 205: Production for Brand Content while in Hong Kong
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Goal of the project was to pick a current restaurant in Hong Kong with subpar branding.
From there, create a new identity for the Restaurant through a new logo, print advertising, packaging, an app, and motion media videos.
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Frantzen's Kitchen is a nordic gastronomy restaurant in Hong Kong's soho district, serving small plates and specially made cocktails.
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Done in collaboration with Zora Bowens
Mood board for the re-branding
New Logo
Three new print ads created for the restaurant, to be shown in magazines popular in Hong Kong
New To-Go packaging created
each small red box could fit one plate, whereas each clear bag could either fit four small boxes or one glass of wine
New app logo
Video showcasing how the app would work
App allows users to preview the menu, order online, create their own profile and make a reservation.
Motion Media Video showcasing Frantzens Kitchen 'Bring your own wine' night
Video to be shown on Instagram, advertising Frantzens Kitchen and urging viewers to make a reservation
Video to be shown on Instagram, advertising Frantzens Kitchen
Video to be shown on Instagram, Advertising Frantzens Kitchen and urging customers to go to their website
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