Marketing plan for Undercover Colors done for BUSI 265: Principles of Marketing

 

Undercover Colors is a nail polish brand that when coming into contact with common date rape drugs, turns black. This company currently does not have much marketing around their product, so we created a marketing plan.

This plan includes SWOT analysis, target markets, ways in which the brand could advertise as well as the four P's and marketing mix.

 

done in collaboration with Amanda Ceide, Nora Harrison, and Ellie Lang