Glossier Brand Extension done for FASM 400: Issues in Fashion Merchandising

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The goal of this project was to create a sustainable product for a brand that currently does not practice sustainability. Then from that, to create all the marketing that would surround it and make sure that it stays true to the brand.

We saw an issue in the amount of bags that Glossier sends out, and decided to use those. The goal with this was that you would save up your Glossier bags, and once you have a certain amount, you could send them back to Glossier and they would send you your new umbrella. Made from the bags you sent in!

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Done in collaboration with Alex Greeley, Rachel Murray and Mackenzie Robertson