Gucci and Toms Collaboration done for Advertising 100: Introduction to Advertising

​

Response to the Social Brief for the 2017 One Show Young Ones competition

​

Gucci and Toms would collaborate on a few pairs of shoes, which would be worn during the Gucci fashion show during Fashion Week. These shoes would be advertised through various forms of social media (Instagram, Snapchat stories, Buzzfeed). These shoes could then be purchased, and for each pair purchased, three pairs of 'normal' Toms would be donated to those in need. This would be used to give Toms more advertising as well as a new market that is entirely different than their current, without eliminating their current market.

​

What is shown here would be the Invitation for the Gucci show (front, back, with the insert in blue), as well as two mock ads using real Gucci shoes to show how it could be marketed.

​

Done in Collaboration with Annie Catania