Capstone Project done for FASM 430: Portfolio

For our capstone projects, we could pitch an idea for a project that we felt encompassed us as people as well as what we learned at SCAD. As a fashion marketing major and advertising minor, I wanted to combine what I've learned in both of these fields, and do it for a company that I've always enjoyed. 

For my capstone, I created Man Repeller Hors D'oeuvres, an eyewear line based off of the ideas of 'breaking fashion rules'. I chose to create an eyewear line because as someone that wears glasses, I often find it difficult to find different and unique styles.

This project included designing the five glasses frames and physically making mockups of three of the pairs. As well, I did all of the marketing and costing that would go into this product launch. I also created an advertising campaign that included their typical forms of social media as well as more traditional advertising, and did a photoshoot to use the advertising campaign.