Cohesive Voice campaign done for Log Cabin Maple Syrup

Done for Advertising 254: Copywriting

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Key message- 'Real' Sweetness

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Target Market was moms 25 – 39, single or married, with children, $35K-$85K household income who make a homemade breakfasts on weekends or frozen waffles for family when on the go. She’s more of a regular super market kind of mom, but she tries to improve her family’s food choices where she can. 

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Must include one print ad, one outdoor and one transit

as well as product shot, tagline and photography