Integrated Campaign for PetSmart done for Advertising 254: Copywriting

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Key Message- Same Day Delivery 

Target market was men & Women 25-35 ($35K-$110K HHI, married or single, kids or not, They have at least one pet. Could be dog or cat or exotic like birds, lizards, tarantulas, ferret, fish, etc.

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Must Include one Instagram story, one Instagram carousel, one Facebook Carousel, one print, one transit, one Facebook sponsored video post, as well as product shots and logo, a contagious idea, call to action and a hashtag

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Done in Collaboration with Gracie McNabb